Omni-channel Customer Acquisition Management
Marketing touchpoints: Website, Tiktok, WeChat, App, SMS, Email, Advertising, Mini Programs
Enterprise application systems: Live streaming system, Membership system, CRM/ERP/OA, Customer service system
Online transaction channels: Taobao, Tmall, Alipay Life Account, Self-built mall
Offline transaction channels: Physical stores, POS, One item one code, Shopping guides, Cards and vouchers
Intelligent Customer Insights
Building Tag Systems: Establish systematic customer and content tags, provide industry tag solutions and consulting services
Creating User Profiles: Form precise 360° customer profiles through tags, attributes, sources, events, and engagement metrics
Precise Customer Segmentation: Intelligent group clustering through multi-dimensional analysis behind customer profiles
Customer Journey and Automated Processes
Customer Journey Editor: Zero-code visual customer journey editing with rich journey templates included
Automated Process Design: Third-generation intelligent marketing engine supporting billion-scale automated marketing
Intelligent Strategies: Best practices derived from different marketing scenarios and needs across industries
Rich Execution and Control Modules: Real-time process execution and control based on customer behavioral characteristics
Personalized Interaction and Scalable Engagement
Interaction and Content Management: WYSIWYG content creation tools
Precise MOT Management: Help brands capture marketing “Moments of Truth” (MOT)
Always-on Communication: Large-scale personalized continuous (always-on) user operations
Customer Nurturing and Incubation: Achieve continuous customer operation and incubation through marketing campaigns and Customer Experience Management (CEM)
Data Analysis and Monitoring
Customer Analysis: Customer characteristics analysis, behavioral analysis, time distribution analysis
Order Analysis: Order/return analysis, RFM analysis, repurchase analysis
Conversion Analysis: Path analysis, conversion interval analysis, funnel analysis
Data Dashboard: Create customized analytical dimensions based on analysis needs to form a visual data dashboard
Continuous Agile Strategy Iteration
Determine core marketing strategies through rapid and efficient A/B testing
Build marketing frameworks and strategies based on precise customer insights
Deploy verified strategies, execute automatically and continuously optimize